How to use the product insights page

What is it?

The product insights (aka Product > Insights) page gives you a detailed look at one of your individual product's impacts. Here's what it looks like:

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Note that some parts of this are Premium agency features that are not available to Basic agencies.

You can also view the related Store > Insights page to look at a broader scale.

Where is it?

You can get to this page by editing / managing one of your products. Then switching from the "Product settings" tab to the "Insights" tab:

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Stats section

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These are aggregate numeric statistics. Hover your cursor over any of them to get an explanation.

Sales over time section

This section gives a narrower view of your product's sales than you will get in your sales reports. You'll only see data here if you have imported your royalty history file.

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I won't go into detail here, since the sales reports are well documented. But here's a couple screenshots showing how your sales history for this product can look over time:

Source texts section

This section is collapsed by default. It is a read-only view of your product's name, tags, and description. It's meant to help support your use of the Niche analysis section. See below.

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Niche analysis section

This section is meant to help you understand how your prospective customers on Zazzle see your product. Here's what it typically looks like:

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This section is described in its own knowledge base article. See that for details.