What is a "verified" store?

TL;DR

We verify that the person who creates a store here actually owns it on Zazzle.

How do we verify ownership?

When setting up a store, the owner goes through a verification process. They add a special code to one of their store's products on Zazzle. We see that code and know that only someone with access to manage that store could have set it. Just like sending you an email to verify your email address.

Why do we care?

We don't want anyone impersonating a Zazzle store owner. We add the visible verification indication on store home pages to make the verification status apparent.